Brand vs Performance

Join us for a no-holds-barred debate where top independent agencies and bold brands challenge conventional wisdom. 

WARC’s Multiplier Effect report confirmed what we’ve all known for years: 

Brand +/x Performance = better business growth

But where’s the fun in that? 

This May, we’re throwing out the polite nods and creating a little Marketing Mayhem instead.  We’ve taken some of the sharpest and most fearless brains in the business, forced them to pick a side, and fight for it. 

❌ No “both are important” takes.  
❌ No middle ground.  

Just unapologetic marketing opinions and a live audience vote to decide the winner. 

What to Expect

We’re going deep, challenging teams to surface fresh insights and win over the room.

It's going to be Mayhem.