Eyes Wide Open: The Great Data Reset
- 6th Aug
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8:30am-10:30am
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WeWork Barangaroo
Get Ready for the Privacy-First Consumer: delivering customer consent, personalised experiences and lasting loyalty
Data-driven marketing as we know it is being disrupted.
Rapidly advancing new Australian privacy legislation is going to challenge established digital marketing approaches, personalisation models, and loyalty programs.
AI is upending how we search, discover and engage with brands; and consumers are growing increasingly frustrated about their lack of control over personal data.
This session brings together experts in marketing analytics, customer loyalty, and strategic design to explore how brands can gain competitive advantage by reframing privacy constraints as a catalyst for innovation. We'll explore strategies for navigating change, building consent-rich relationships, and designing future-fit customer experiences that blend human and machine intelligence.
Agenda
- - Arrive 8:30am for pastries & coffees
- - Panel discussion 9-10am
- - Networking 10-10:30am
This is not for agencies.